It all started with a conversation—because let’s be honest, who doesn’t get ingrowns? Back in 2021, we found ourselves talking about the struggles of intimate skincare, the bumps, the irritation, and the lack of products designed to actually care for these intimate areas. That’s when the mission became clear: create intimate skincare that works while shedding the taboo around it.

At Shed Beauty, we believe skincare should be personal, playful, and empowering. Our products are designed to nourish, soothe, and glow up your skin—especially the parts that often get overlooked. No harsh ingredients, no unnecessary fluff—just effective, skin-loving formulas that make you feel confident from head to toe (and everywhere in between).

Our philosophy? Shed toxic beauty standards. Because confidence starts with feeling good in your own skin—literally.

Lizzie,

Founder